Darrell Winfield, the Wyoming rancher who was the first authentic cowboy to star in the Philip Morris-owned brand’s iconic advertising campaign, has died at the age of 85. No cause of death was given. An obituary posted to Fremont County, Wy.’s County 10 website noted that he passed away Jan. 12.
Winfield was discovered by Philip Morris ad man Leo Burnett in 1968 while working on the Quarter Circle 5 Ranch in Pinedale, Wy., and remained as a face of the brand until 1989. It became illegal in 1998 for American tobacco companies to use humans or cartoons in its advertising.